New Zealand-born, Australian-based designer Amy Kaehne has had a highly successful debut. Following a childhood steeped in dress-ups, Amy’s first venture was designing and selling clothes for a small Australian fashion label. Destined for greater things, Amy soon out grew the brand, and a new label was born.

Described as ‘deceptively simple’ and ‘quietly luxurious’, the Arnsdorf label combines a Nordic aesthetic with modern clean lines to produce a popular Australian clothing label for women. Arnsdorf is the baby of Australian fashion designer Jade Sarita Arnott who embodies the relaxed grace and elegance of her designs. Maximillia will be begin stocking Arnsdorf for SS10/11 with the acclaimed "Opticks" collection (as seen at RAFW!)

Australian designer Dion Lee's highly anticipated capsule collection, "Line II" arrives at Maximillia for SS11/12. "Line II" hones in on the shirting and soft tailoring elements of the Dion Lee mainline collection - it's the wearable essence of Dion's aesthetic condensed into classic shirts and dresses in gorgeous muted colours and silk and cotton fabrics.

Ellery is the go-to label for Australian it-girls. Since launching her eponymous line in 2007, Kym Ellery´s effortlessly hip aesthetic is fashion’s newest asset. The Ellery girl is fierce, sexy and cool as hell. With strong signature silhouettes, a daring combination of textures and unique hardware detailing, Ellery is instantly recognisable.

After living in London for the past three years working with designers Marios Schwab and Husam el Odeh, Garth Cook has returned to Perth. Garth's collections are made entirely in Western Australia using world class fabrics and his design aesthetic is truly unique. With an emphasis on convertibility, draping and modern lines Garth has been labeled "one to watch" after his debut collection at RAFW 2010.

Gary Bigeni mixes his love of drapery and fine fabrics to dress us in beautifully cut and designed clothing. Showing every year at RAFW, Gary’s collections, often simple upon first glance, are always masterfully intricate in their detailing. As Gary Bigeni continues to create inimitable and exciting clothing for women, it is inspiring to watch such a unique individual evolve and flourish. Maximillia will be begin stocking Gary Bigeni for SS10/11 (as seen at RAFW!)

Karen Walker is a New Zealand born fashion designer with a reputation for her original, effortless and unpretentious style. The recurring theme of Karen´s work is meshing extremes together - masculine and feminine, tailored and street, luxury and non-luxury, dark and super-cute. In addition to her main womenswear collections, Karen also designs Karen Walker Jewellery and Karen Walker Eyewear.

Fifteen years ago Karla Spetic was a refugee leaving war-torn Dubrovnik. Now one of the success stories from Rosemount Australian Fashion Week, the Karla Spetic label has been snapped up by niche stores from Sydney to Moscow. Karla´s creations are dappled with notions of independence, an inquisitive nature and an element of femininity.

Lovely lingerie for lovely girls, Lonely by Lonely Hearts makes what you´re wearing under there something special. Lonely, an offshoot of the mainline Lonely Hearts fashion brand - follow up their successful lingerie debut with Collection 2, a highly anticipated range of playful undergarments perfectly suited for lolling about in or peeking out from under a prim dress. Available at Maximillia from July/August 2010.

Lonely Hearts is a Kiwi label with a cult following. Formed in 2003 by three friends with a penchant for quirky prints, fine fabrics and modern but vintage inspired shapes, Lonely Hearts design for a girl who is young, fun and dangerous to know. Their latest AW10 collection "What Is Your Damage" is grunge with a girly edge - the perfect combination of hard and soft.

Matina Sukhahuta studied jewellery design at Central Saint Martins and graduated from Parsons School of Design with a degree in product design. In 2005, Matina launched her own line of fantastical and charmingly feminine jewellery - Matina Amanita. Matina also creates accessories for the runway shows of Sretsis, the clothing line of her equally talented sister Pim Sukhahuta.

Opening Ceremony was originally established in 2002 as a clothing store in New York and quickly developed a cult following. From here the company began branching out, producing its own line of must-have clothing and footwear. With actress Chloe Sevingy as a collaborator, Opening Ceremony´s muse is the cool, artsy girl in high school whose style you were dying to emulate. Footwear available at Maximillia from September 2010. 

As a West Australian based boutique we are proud to support local designers and Perth based Poppy Lissiman´s freshman collection showcases a talent beyond her years. Poppy combines feminine lace and silk fabrics with clean, tailored silhouettes and masculine details including exposed zippers and exaggerated lapels. The result is a fresh, modern collection full of pieces that every girl needs in her wardrobe. 

Upmarket in construction, but refreshingly down to earth in ego, Romance Was Born is crafted by Sydney based designers Anna Plunkett and Luke Sales. With fabrics such as Egyptian cotton and silk with French and Italian lace, Romance Was Born is like children’s candy-fuelled tantrums in fashion form and should fulfill your desires immediately.

Ruby is the feeling of innocence, play, magic, and love. A feminine and delicate aesthetic, combined with a feeling of times gone by, she dresses with an emotive and confident sense of self. New Zealand designer Deanna Didovich is inspired by a youthful and dreamlike look which is reflected in the pieces that she creates.

While only a relatively young label, Sara Phillips is quickly refining her fresh style into one that embraces colour and boldly experiments with print, texture and proportion. Her collections consistently provide a mix of items that include classic pieces and show stopping numbers. Maximillia will be begin stocking Sara Phillips for SS10/11 with the acclaimed "High Noon" collection (as seen at RAFW!)

Sretsis creator and lead designer Pim Sukhahuta graduated from the prestigious Parsons School of Design in New York in 2003 already with a store, two fashion shows, and a covetable internship with Marc Jacobs to her name. Sretsis is a collaboration between Pim and her two sisters, Kly and Matina. In fact, the name Sretsis translates to sisters spelled backwards.

Sretsis creator and lead designer Pim Sukhahuta graduated from the prestigious Parsons School of Design in New York in 2003 already with a store, two fashion shows, and a covetable internship with Marc Jacobs to her name. Sretsis is a collaboration between Pim and her two sisters, Kly and Matina. In fact, the name Sretsis translates to sisters spelled backwards.

Made in New Zealand, Standard Issue was borne of a love for quality yarn, beautiful cut and careful manufacture. Producing clothing at an artisan level, Standard Issue is a line of clothing where the touch, handle and durability of the end product is just as important as the silhouette. Maximillia will be begin stocking Standard Issue for SS10/11.

Stolen Girlfriends Club was formed in 2005 by ex professional surfers Marc Moore and Luke Harwood. The reason for starting their own brand? To make t-shirts that their girlfriends could wear home in the morning.. thus giving the brand an ever present androgynous feel. Maximillia will be begin stocking Stolen Girlfriends Club for SS10/11 with the "Life´s A Beach.. Watch Out For Crabs" collection (as seen at RAFW!)

Strummer make pretty clothes for the kind of girl who can pick up a guitar and thrash out a tune, or at least appreciate this skill in someone else. Made in Sydney Australia by two girlfriends, Strummer´s collections are moulded by the world surrounding its designers: aspects of the art they view, bands they listen to and designs they are exposed to are evident in each range.

TBA stands for To Be Adored, and what´s not to be adored about this emerging label from London? The signature look is one of understated elegance with a lasting quality that transcends seasonal trends. TBA's ladylike silk dresses and separates in whimsical fabrics are all finished with well thought out details like sweet Peter Pan collars or exposed gold zip closures. Available at Maximillia from August 2010. 

Another directional label hailing from New Zealand, Twenty-Seven Names is the lovechild of two best friends since school, Anjali Stewart and Rachel Easting. Think feminine and innocent with a hippie, anti-war vibe. Floaty dresses paired with solid boots and military backpacks. Twenty-Seven Names will start arriving at Maximillia from August 2010.

Vivi Ponti, a former designer at Roberto Cavalli in Milan, launched Vivetta in 2008. Vivetta is best described as 60´s French pop star meets Lolita - combining cute childlike elements with subtle tailoring and impeccable craftsmanship. Vivetta´s latest Northern Hemisphere SS10 collection truly is the embodiment of the word adorable.